UnderCurrent Web approaches website optimization from an analytical perspective. Our goal is to demonstrate measurable change for every project using our custom data analysis tools and Google Analytics.
We begin each new project by analyzing existing data. If your existing website doesn’t have accumulated data, we will set up reporting and begin gathering data for analysis. The type of data we analyze includes traffic sources, user patterns and conversions within the existing site. We use this information in conjunction with your business goals to develop the plan of action for your custom project.
It is important to know where your website equity stands before work begins, so that we can properly measure changes over time. Migration to a new website is managed scrupulously to prevent loss of equity when upgrading to your new modern website. We will continue to monitor your website statistics and track your search engine placement long after the completion of your website project.
Our business is improving our clients’ business through the success of their website. Our process of identifying areas for improvement and tracking website success means you will be able to clearly see the value of our work reflected in your business’s bottom line.