Blogs: Fresh Web Content

Improving your Search Ranking  Blogs are an excellent way to provide fresh content for your website. When written properly, blog content improves your websites search rankings for specific keywords. With modern web technology, it is easy to have a built in blogging component for your website. UnderCurrent Web can help you achieve higher search engine rankings for your website through blogging. We will assist you with adding a blog component to your existing website, or […]

Online Publication Strategy

Strategically Achieve Business Success Successfully marketing your business online requires well timed publications in several similar, but distinctly different, online media outlets. When executed properly, your online publication strategy will be the key to your business success, capturing new customers and engaging your existing customers with your business. UnderCurrent Web provides clients with guidance on how to properly use each optimization method.  For instance, an email newsletter, social media post and blog post all have […]

Copywriting for Today’s Technologies

Website Content, Social Media, Email, Blogs and More At UnderCurrent Web, we specialize in creating effective written content for existing websites.  In the website world, “content is king”; it is what communicates your message to your audience, and it is what search engines look at in order to classify and rank your website.  When properly written, your website content will bring more traffic to your site and will keep it there longer. Whether it’s editing […]

Business Promotion with Social Media

Your Online Community & Internet Marketing Social Media has taken the business promotion world by storm in the last five years. Gone are the days when a bold telephone book listing and an annual mailer are enough to keep you in business. With the intense competition and value hungry customers, you need to take advantage of the opportunity that has emerged with Facebook, Twitter and other social media platforms. With these new social platforms have […]

Email Marketing: Reaching Existing Customers

E-Newsletters and E-Blasts Email marketing is very effective for capturing repeat business from your existing customers and qualified potential customers. The most commonly recognized form of email marketing is the E-newsletter. The recipients of your e-newsletter have already qualified themselves as being in the market for your product or service and specifically interested in your business – after all, they had to provide you with their email address during some interaction with you. UnderCurrent Web […]

Marketing Collateral: Unify your Business Message

Collateral, Brochure and Document Content Your marketing collateral is a very important form of your business communication that cannot be overlooked, even with the increased emphasis of online communications. Collateral refers to any printed brochures, rack cards, business cards and papers that communicate about your product and services. Once you have a fully functional and optimized website and online presence, consider updating your collateral to complete your unified message and carry your branding. UnderCurrent Web […]

Print Publications: Marketing your Business

Quality Content for Magazines and More A featured article in a local, regional or national publication is a fantastic way to gain exposure to potential customers when they aren’t glued to their computer monitors. We write engaging content for our client’s large and small print publication needs, taking the time to learn your business, your product, and your customer and develop an effective message to achieve your business goals. And because there are so many […]

Pay Per Click Advertising

Enhance Your Organic Search Placement Our primary goal in Search Engine Optimization is to increase organic search placements, striving to achieve first page placements as often as possible. However, the process takes time which businesses often don’t have. There is another way to land your website on the first page for semi-qualified searchers – pay per click advertising. Pay per click is available in all of the search engines, Google calls it AdWords for example. […]

Social Media: Connecting Businesses to Customers

Building Relationships with Facebook and Twitter Strategies Social media platforms such as Facebook and Twitter provide a convenient way to share your latest information, like special deals, upcoming events and “insider” information for your business. Social media is by far the most cost effective way to communicate with your existing customers and to gain new customers. It can be even more effective than traditional forms of marketing and advertising, helping to get traffic through your […]