Using WordPress for Website Optimization

WordPress Saves Money & Improves Performance Website technology has seen a lot of changes over the last several years.  Comprehensive websites used to be out of reach for most small businesses due to the high cost of custom programming a worthy website.  Functional, attractive and SEO targeted websites are no longer so hard to budget for with the WordPress publication system. UnderCurrent Web utilizes the WordPress publication system for our small business clients whose businesses […]

Enhancing Website Optimization

Increasing your User Engagement Simply stated, we put business websites to work for their business. While the SEO end of UnderCurrent Web focuses on getting your target market to your website, the programming side of our business focuses on enhancing the usability of your site through website optimization, ultimately keeping searchers on your site longer and converting them into paying customers. When a qualified potential customer lands on your site, they need to find what […]

Data Analysis & Your Bottom Line

Analyze Data, Fine Tune Website, Repeat UnderCurrent Web approaches website optimization from an analytical perspective. Our goal is to demonstrate measurable change for every project using data analysis tools and Google Analytics. We begin each new project by analyzing existing data. If your existing website doesn’t have accumulated data, we will set up reporting and begin gathering data for analysis. The type of data we analyze includes traffic sources, user patterns and conversions within the […]

Online Publication Strategy

Strategically Achieve Business Success Successfully marketing your business online requires well timed publications in several similar, but distinctly different, online media outlets. When executed properly, your online publication strategy will be the key to your business success, capturing new customers and engaging your existing customers with your business. UnderCurrent Web provides clients with guidance on how to properly use each optimization method.  For instance, an email newsletter, social media post and blog post all have […]

Website Optimization Terms & Techniques

Making your Website work for your business UnderCurrent Web is a website optimization company.  Our website optimization services include website content writing and editing, Search Engine Optimization management, internet marketing, and website development and consultation.  Here is how these services can benefit your company. Website Content:  The words people see on your website are highly valuable.  We can edit your existing content or write entirely new content using appropriate keywords and keyword phrases to increase […]

Pay Per Click Advertising

Enhance Your Organic Search Placement Our primary goal in Search Engine Optimization is to increase organic search placements, striving to achieve first page placements as often as possible. However, the process takes time which businesses often don’t have. There is another way to land your website on the first page for semi-qualified searchers – pay per click advertising. Pay per click is available in all of the search engines, Google calls it AdWords for example. […]