Enhancing the Usability of Your Website

Encourage Customer Interaction

Simply stated, we put business websites to work for their business. While the Optimization end of UnderCurrent Web focuses on getting your target market to your website, the programming side of our business focuses on enhancing the usability of your website, ultimately keeping searchers on your site longer and converting them into paying customers.

When a qualified potential customer lands on your site, they need to find what they are looking for quickly. You have just a brief moment to capture their attention and draw them into your site before they move on with a click. We work to enhance your entire site, from your layout and navigation to editable focus areas and interactive photo galleries to secure shopping cart and order forms.

We believe that all businesses should invest in their website and utilize it as a strategic part of their business.  We want your investment to work for you!

Learn about Using WordPress to maximize your control and minimize your costs