The traditional meaning of copywriting referred to article and advertising writing for print publications with the intent of promoting a business, person or idea. While print publications are still viable for businesses, today’s copywriters provide targeted copy for many modern applications online as well as in print.
UnderCurrent Web’s copywriting service covers all media – website content, email marketing, blogs, social media, print publications and advertising, as well as radio advertising. Our job is to determine what information your customers are looking for and to provide it in a way that engages them with your business. We’ll work with you to learn your product or service and your previous forms of copy messaging, ensuring that successful themes and tones are carried through to new copy, and unsuccessful messages are replaced with effective copy.
Consumer habits have changed rapidly with new technologies over the years. We keep you in tune with the new technologies and keep your business message relevant in the ever evolving marketplace.