Email Marketing: Reaching Existing Customers

E-Newsletters and E-Blasts Email marketing is very effective for capturing repeat business from your existing customers and qualified potential customers. The most commonly recognized form of email marketing is the E-newsletter. The recipients of your e-newsletter have already qualified themselves as being in the market for your product or service and specifically interested in your business – after all, they had to provide you with their email address during some interaction with you. UnderCurrent Web […]

Marketing Collateral: Unify your Business Message

Collateral, Brochure and Document Content Your marketing collateral is a very important form of your business communication that cannot be overlooked, even with the increased emphasis of online communications. Collateral refers to any printed brochures, rack cards, business cards and papers that communicate about your product and services. Once you have a fully functional and optimized website and online presence, consider updating your collateral to complete your unified message and carry your branding. UnderCurrent Web […]

Services for the Website Developer

We’ll help you Launch Your Website on Time As a website developer, you can appreciate the importance of content; it is crucial to the launch of a website, and delays in its production lead to missed deadlines.  Your client wants to provide the content for their website because they know their product best.  However, most clients don’t have the time or training to make their content effective for both search engines and potential customers.  That’s […]

Website Optimization Terms & Techniques

Making your Website work for your business UnderCurrent Web is a website optimization company.  Our website optimization services include website content writing and editing, Search Engine Optimization management, internet marketing, and website development and consultation.  Here is how these services can benefit your company. Website Content:  The words people see on your website are highly valuable.  We can edit your existing content or write entirely new content using appropriate keywords and keyword phrases to increase […]

Print Publications: Marketing your Business

Quality Content for Magazines and More A featured article in a local, regional or national publication is a fantastic way to gain exposure to potential customers when they aren’t glued to their computer monitors. We write engaging content for our client’s large and small print publication needs, taking the time to learn your business, your product, and your customer and develop an effective message to achieve your business goals. And because there are so many […]

Glacier National Park

Attractions for Business & Recreation Northwest Montana’s Flathead Valley has the great fortune of sitting at the edge of Glacier National Park, the nation’s 10th park to be added to the National Park System in 1910. For over a century tourists have explored Glacier Park and the Flathead National Forest, experiencing high adventure and solitude in the beautiful mountains. Recreation opportunities abound, from whitewater rafting, trail hiking and wildlife watching to guided tours on foot, horseback, red […]

Pay Per Click Advertising

Enhance Your Organic Search Placement Our primary goal in Search Engine Optimization is to increase organic search placements, striving to achieve first page placements as often as possible. However, the process takes time which businesses often don’t have. There is another way to land your website on the first page for semi-qualified searchers – pay per click advertising. Pay per click is available in all of the search engines, Google calls it AdWords for example. […]

Social Media: Connecting Businesses to Customers

Building Relationships with Facebook and Twitter Strategies Social media platforms such as Facebook and Twitter provide a convenient way to share your latest information, like special deals, upcoming events and “insider” information for your business. Social media is by far the most cost effective way to communicate with your existing customers and to gain new customers. It can be even more effective than traditional forms of marketing and advertising, helping to get traffic through your […]